WHAT ARE YOU DOING MAY 19TH?

May 19th is the date the Da Vinci Code movie opens. A movie based on a book that wears its heresy and blasphemy as a badge of honor.

What can we as Christians do in response to the release of this movie? I'm going to offer you the usual choices -- and a new one.

Here are the usual suspects:

A) We can ignore the movie. ........The problem with this option: The box office is a ballot box. The only people whose votes are counted are those who buy tickets. If you stay home, you have lost your chance to make your vote heard. You do nothing to shape the decision-making process regarding what movies will make it to the big screen.

B) We can protest. ........The problem with this option: It doesn't work. Any publicity is good publicity, after all. Protests not only fuel the box office, they make all Christians look like idiots. And again, protests and boycotts do nothing to help shape the decisions being made right now about what movies Hollywood should make (or shape the decisions away from what we might prefer).

C) We can discuss the movie. We can be rational and be ready with study guides and workshops and point-by-point refutations of the lies promulgated by the movie. ........The problem with this option: No one's listening. They think they know what we're going to say already. And once again, nothing changes if this is the response we opt for.

But there's a fourth choice.

On May 19th, you should go to the movies.

Just go to another movie. [ed.- Emphesis mine.]

Save the date now. May 19th, or May 20th. No later than Sunday, May 21st -- that's the day the ballot box closes. You'll get a vote, the only vote Hollywood recognizes: The power of cold hard cash laid down on a box office window on opening weekend.

Use your vote. Don't throw it away. Vote for a movie other than DVC. If enough people do it, the powers that be will notice. They won't have a choice.

Right now there's only one other studio movie scheduled for release, the DreamWorks animated feature Over the Hedge. Based on the early trailers, my kids already want to see it. Let's all go see it. (Or another just-opened movie of your choice, pending the final release schedules.)

Let's rock the box office in a way no one expects -- without protests, without boycotts, without arguments, without rancor. Let's show up at the box office ballot box and cast our votes. And buy some popcorn, too.

May 19th. Spread the word. Post this on your own blog, send it to friends on your e-mail lists. And let's all go to the movies.